Tesco wanted to do their very first TikTok.
But given the sheer amount of content on the platform, including ample posts from highly active competitors, how could we cut through?
By running a competition to find the next voice of their checkouts. Hosted by an ever-so-slightly pervy talking till.
And it went properly viral…
42 million video views, trended on TikTok 10 days straight, coverage in national publications including The Daily Mail, Sun, Mirror, and LadBible, and international publishers including The Times Nigeria.
Plus a bunch of awards:
Bronze Cannes Lion, AdAge Editor's Pick, Winner of the 2022 UK TikTok Award for Best Creative, 2 x Creative Circle Gold, 3 x Creative Circle Silver amongst many others.